Online food ordering has become a vital component for many restaurants in an era that demands more digital convenience. If your food establishment has been on the fence about adding this service type to restaurant operations, you are probably realizing it’s time to incorporate it into your business model.
Fortunately, it is easier than ever to set up online ordering for your restaurant and customers today.
Here are a few approaches you can consider taking to make this a reality for your restaurant:
- Adding online ordering functionality directly into your existing website
- Posting your menu and restaurant contact details on an online food directory
- Signing up with existing Delivery Service Providers (DSPs)
Adding Online Ordering To Your Existing Website
If your restaurant already has an existing website, enabling online ordering can be as simple, or complex of an endeavor depending on how fancy you would like your restaurant’s online ordering system to be.
Further, depending on your web hosting company, this feature may already be available out-of-the-box for free, or for an additional cost.
Unfortunately, not every web hosting provider will support online ordering. However, not to worry, there are existing 3rd party services available on the market today that make equipping your existing website with online ordering functionality a breeze. Often, this may require copying and pasting code snippets, or adding a new link to your website that redirects customers to an externally hosted online ordering page.
Enroll Your Restaurant On An Online Food Directory
If your restaurant does not have an existing web presence, the next option is to consider enrolling your food establishment in an online food directory.
Using this approach, you would simply need to add your restaurant’s address information, contact details, and menu information to the online food directory. Customers then, will be able to search for your restaurant menu online and call to place an order. Some online food directories will even allow you to take orders online for free, or at a value-added cost.
One other noteworthy mention. Most online food directories require restaurants to manage their own deliveries, as they exist solely as a directory.
Signing Up With Delivery Service Providers (DSPs)
UberEats, DoorDash, GrubHub, Postmates, and a handful of other online delivery providers deliver a wide range of convenient services, that empower restaurants to take orders online. Some of these benefits include:
- Access to an existing customer base
- Taking orders online
- Delivery services
On a cautionary note, please be aware that DSPs do sometimes take a handsome commission fee on every order [sometimes between 15% – 35%] + other costs which can / will eat into your restaurant’s bottom line.