Ever since Pizza Hut facilitated the first online food order in 1994, the technology has exploded in popularity. In fact, the online food ordering market has increased in the U.S with 40 percent of U.S adults having ordered their food online at least once.
What is digital food ordering?
Online food ordering is the process of ordering food through a restaurant’s own website or mobile app, or a third-party website or mobile app like GrubHub, Uber Eats or Yelp. You can choose to have the food delivered to your home, office, or other specified location, or for pick-up.
How does digital food ordering work?
The process consists of you choosing the restaurant of your choice, scanning the menu items, choosing an item, and finally selecting pick-up or delivery. Payment is administered with a credit card or debit card through the app or website, or in cash at the restaurant when going to pick up the food.
Why should I order my food online?
Ordering food online is the ultimate way to save time when you need it most. Whether you’re trying to meet a deadline at work and can’t step away for lunch or desire to have a nice dinner with family but can’t find time to cook, ordering food online comes through in a pinch. And sometimes, it’s okay to just order food to enjoy in the comfort of your own home because you’re feeling a bit lazy.
Are there any downsides to digital food ordering?
As with all new technologies, it takes a while for all elements to optimize. A few of the pitfalls include erratic wait times at popular meal times or when the weather is frightful, as well as minor upcharges that restaurants might apply to orders — think of it as a convenience fee.