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Direct Edge Media – Leader in Print Marketing Innovates Restaurant, Retail and Digital Ordering Industry

June 22, 2020
in International, National, Tech
Direct Edge Media – Leader in Print Marketing Innovates Restaurant, Retail and Digital Ordering Industry

Technology Driven. Visually Inspired. Progressive Solutions.

Have you been searching for a leading print marketing partner to support your digital ordering program and in-store Point-of-Purchase (POP) initiatives?  Here to help is Direct Edge Media.

Direct Edge was founded in 2001 by Ryan Brueckner and Ryan Clark with the goal to print large format photo enlargements at an affordable price. With their drive to say “yes” and their commitment to building long-lasting customer partnerships, Direct Edge quickly evolved into a print communications company, providing visual solutions beyond the printing floor. 

To date, the company continues to raise the bar and exceed industry expectations, operating across various industry verticals ranging from restaurant and hospitality, to retail of all types and sizes. 

Direct Edge’s success has been built on the ability to deliver quality products with strict deadlines and tight budgets when others cannot. The company is deeply rooted in its core values with the goal to be best-in-class partners and known for its outstanding customer collaboration while leveraging cutting-edge technology to deliver powerful results without compromising cost, quality, and time. Moreover, the long-lasting partnerships are founded on a promise of continual innovation and by keeping people, the clients, as the top priority.

The company offers many industry-proven solutions, guaranteed to help elevate your digital ordering program’s print marketing efforts.  These solutions include:

Print on Demand.  Direct Edge offers a proprietary print on demand, inventory, and digital asset management software to simplify and manage print ordering and inventory procurement needs under one easy to use, customizable platform. This ensures brand consistency, time savings, lower production costs, quality control, minimizes redundancies, and expedites your restaurant’s internal digital ordering print marketing needs. 

Structural & Prototyping Displays.  When your restaurant brand can’t be expressed in two dimensions, Direct Edge’s structural design team provides the expertise and guidance to create alternative solutions to bring your boldest brand vision alive. Whether it is a one-off prototype or a national retail window campaign to support your food brand’s digital ordering launch, the Direct Edge team can ensure that your project commands attention while being cost-effective and easy to assemble.

Design & Development.  Consider Direct Edge as your extended team to enhance your business. The company’s skilled designers and programmers are here to help you build your business and ensure that any digital ordering-related POP print materials are consistent with your restaurant’s brand identity for measurable marketing results and more.

Digital Printing.  Direct Edge offers digital printing for low-volume projects that need to be produced fast, without compromising quality or break the bank. Digital printing has the unique capability to handle variable data, making it the perfect solution for multi-unit businesses or workforces in need of flyers, brochures, window clings, business cards, and more.

Offset Printing.  If you need high-volume copies with fixed content, then Offset printing is for you. Direct Edge’s presses can generate hundreds of thousands of prints quickly and consistently, even on short deadlines. This includes digital ordering pick-up signs, catalogs, menus, custom invitations, newsletters, and direct mail.

Flatbed Printing.  Direct Edge’s flatbed printing allows for speed, efficiency, and full-color printing, including white. They can print on a variety of different materials and on rigid materials up to 1.75 inches thick. They can also produce anything from complex POP displays all the way to custom larger format prints like event posters, digital ordering displays, art prints, merchandising, event signage, and menu boards.

Roll Printing.  Roll-to-roll printing has the versatility to print on any rolled materials. Direct Edge stocks a wide variety of materials including vinyl, fabric, canvas and more to accommodate a diverse spectrum of wide format products such as event posters, banners, window clings/decals, trade show graphics, billboards, fleet graphics, and vehicle wraps.

Finishing.  We offer a diverse array of specialized finishing to turn your products into functional, but unique brand assets. Direct Edge offers digital die-cutting, laminating, coating, sewing, welding, grommets, adhesives, bindery, scoring, hand-working, and more. We can cut custom shapes or add a clean, professional touch to complete your product! We have the expertise and equipment to help.

Kitting, Packaging & Distribution.  Direct Edge has a dedicated department focused on accurately assembling your assets, providing fast and flexible options, and on-time shipping. Whether you need your product to arrive at one location or thousands throughout the country, they enable clients to get their products to market quickly.

Inventory Warehousing & Fulfillment.  With Direct Edge’s online software platform, food brands can monitor and view insights on inventory levels, product reporting and product tracking 24/7 at your fingertips. Their team can help fully manage and fulfill finished products or raw materials in their local facilities and have them shipped out globally. 

Third-Party Procurement & Supply Chain Management.  Their network of contacts allows Direct Edge to find the best promotional items or specialized materials for brands. They can source products and materials from both domestic and international connections, ensuring brands receive the most competitive pricing advantage, all while coordinating procurement requests and leveraging processes to streamline faster workflows and shorter lead times.

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