Follow these 3 tips to grow your business with social media
1. Know your goal
Whether you are growing a following, engaging with customers, or selling products, defining your objectives is the first step to social media success. Simply put, if you don’t know where you’re going, how will you know when you get there?
2. Know your audience
Who are you talking to? What are their interests? What other brands do they follow? What do they value? The more you know the person on the receiving end of your content, the better you can tailor your message to engage with them.
3. Be a genuine human
People want to engage with people, not brands. Best-in-class brands know their personality, voice, mission, and values, and aren’t afraid to be unabashedly who they are on social media. Consistency is key.
